Transform with
Add On Coaching

Across Milwaukee and Southeast Wisconsin, you have already shown what you can deliver. The next step is wider influence, stronger visibility, and a career that matches your full potential, built without sacrificing work-life balance.

Grow Your Coaching Practice

Your Next Level Deserves Our
Milwaukee Coaching Partners

Vetted, Proven, Transformational.
Coach photo
Women Leaders Association Verified Coaching Partner

Send me a note

Bio

Focus

Credentials

Testimonials

Accelerated Career Growth

At your level, effort is rarely what holds you back. What moves a Milwaukee executive forward is strategic focus, seasoned guidance, and support with real structure behind it. Your bookshelf and podcast queue are already full. Now you need a practical roadmap, steady accountability, and expert coaching that helps you lead with confidence when the pressure is highest.

a group of people are sitting around a table having a meeting .

Define your strategic career direction

a man and a woman are riding bicycles on a dirt road .

Enhance your executive leadership presence

two people are kissing in front of a lake

Cultivate powerful professional networks

a man in a suit and tie is sitting on a bench using a laptop computer .

Widen your reach and raise what you earn

two women are talking while lounging on a white comforter

Eliminate barriers to your advancement

Breakthrough Results, Unlimited Potential

  • Understand your roadblocks

    Discover Crystal-Clear Career Purpose

    Get complete clarity on where your career is headed: the role you want, the impact you intend to make, the boundaries that keep you healthy, and the authentic leadership identity you are building. Trade second-guessing for a direction you can fully commit to.

  • Lead more effectively

    Grow Into a High-Impact Milwaukee Leader

    Strengthen the leadership skills that matter most at senior levels, from clear communication and commanding presence to strategic decisions and authentic influence, so you are ready for larger responsibilities at a Milwaukee employer while keeping your energy sustainable and your life in balance.

  • Thrive in hard times

    Build Sustainable Energy and Resilience

    Put routines in place that keep you at your best through every Milwaukee season. Stay composed under pressure, cut down on stress and overload, and keep steady energy that makes excellent work feel natural and energizing, not draining.

  • Recruit and retain top talent

    Build Stronger Professional and Personal Relationships in Milwaukee

    Decisive, confident leadership deepens the bonds you rely on, from your Milwaukee office to your kitchen table. Communicate more effectively, reduce conflict, and build reliable support networks, whether through your chapter or groups like TEMPO Milwaukee, that match and speed up your ambitious goals.

  • Increase revenue

    Eliminate Career-Limiting Obstacles

    Spot and change the quiet habits that hold back your advancement, such as perfectionism, self-doubt, people-pleasing, decision paralysis, and overcompensating, so you can lead with real authority and confidence.

  • Stay on track

    Design Your Strategic Career Roadmap

    Finish the program with a detailed, results-driven strategic plan and weekly accountability that continues. Your next steps will be clear, and you will have systems and a Milwaukee community behind you that keep your progress going long after the program ends.

Coaching

Seasoned Guidance Opens Bigger Career Possibilities

Motivation was never your shortfall. What you need is a proven method and a strategic network that backs you up.

Women Leaders Association Executive Coaching combines professional expertise, practical frameworks you can put to work, and a remarkable community of accomplished Milwaukee professionals who know how complex leadership has become, from Fortune 500 headquarters to Southeast Wisconsin startups. Together we set goals that matter, map out full strategies, and track progress you can measure as your confidence and career path both climb.

Both programs include full membership benefits and event access, so you never take this journey alone. At the same time, you widen your professional network, raise your industry visibility, and build career momentum that keeps going.

Claim Your Complimentary 30-Minute
Career Strategy Consultation

Talk with our expert coaching team about where you want your career to go, and we will point you to the program that fits. Book your consultation with a Milwaukee executive coach today.

Schedule Your Free Strategy Session or Grow Your Coaching Practice

What Recent Participants Say

★★★★★   4.9     Google Verified Business Reviews
Profile Picture

"Inspiring speakers who motivate us all to build our relationships with our fellow women leaders."

- Jolene Vos-Camy, Calvin University

Profile Picture

"I highly recommend this community for all women."

- Giselle Sandy-Phillips, Constellation

Profile Picture

"Great webinar topics and speakers! Looking forward to more ..."

- Dolly Greenhalgh, Playworks

Profile Picture

"The meetings are always valuable to me."

- Julie Mobley, Cullman Internal Medicine

Profile Picture

"The speakers are really great. They offer practical advice and inspiration for women in the workplace."

- Krista Bednorz, Wayne & Roberts

Profile Picture

"Came through again with meaningful content that was a valuable use of my time."

- Maria McWilliams, Vanderlande

Profile Picture

"Really enjoy the speakers and the connection to other women leaders. Valuable group."

- Shannon McVeigh, RSM Enterprises

Profile Picture

"Great thought provoking presentations."

- Tamaki Stratman, The Historical Society

Buyer's Guide to Business Women Coaching Services in Milwaukee


Overview from a Buyer's Perspective.

The first mistake a business woman can make with executive coaching is treating it as a way to outsource my own growth. A coach is not a repair shop that fixes my flaws while I keep running at full speed. What coaching actually offers is a structured space to think more honestly, see my patterns clearly, and make better leadership choices when the pressure is on. Without a real agenda in hand, none of that materializes for me. Wishes like “be more strategic” or “be a better leader” are too vague to shift what I do on a Monday morning. I have to name the specific leadership problem in front of me, whether it is a team I overmanage, a culture that has gone too quiet, a board relationship that has turned defensive, or a habit of fixing things instead of listening. Whether I lead inside a Milwaukee health system or a Waukesha County manufacturer, coaching pays off when it is anchored in business reality rather than abstract self-improvement.

Once I have named what needs to change, I have to make peace with the fact that productive coaching is uncomfortable. If I walk out of every session feeling polished, affirmed, and untouched, I am probably being entertained instead of developed. The breakthroughs usually arrive at the point where I stop justifying my choices and start interrogating them. Owning my share of a problem matters more than pointing at the market, my team, my boss, or the pace of the business. I also have to concede that some of my strengths are stretched past their usefulness and are starting to cost me. The same decisiveness that got me promoted may now be silencing the people around me. Standards that once set me apart may now land on others as control. Coaching pays off only when I hold that tension long enough to change, rather than just long enough to put it into words.

From there, my task is to handle feedback as evidence, not as a verdict on my character. The higher I climb, the less candor reaches me, partly because the people around me are careful, political, or intimidated. If I want coaching to work, I cannot sit back and wait for clarity to arrive; I have to go and get it. So I go to my boss, my peers, and my direct reports with three questions: what I do that helps, what I do that gets in their way, and what they want more or less of from me. When the answers come back, I resist every urge to argue, justify, or cross-examine. Curiosity is the assignment: spotting patterns and pulling apart what I meant from how it actually landed. Coaching is especially useful at this stage because it helps me turn raw feedback into a practical picture of how others actually experience me, and that is the only leadership reputation that really counts.

Understanding a problem, though, is not the same as solving it. The proof of good executive coaching appears in the weeks between sessions more than in the sessions themselves. I need to leave every conversation with one or two behavioral experiments concrete enough to try in real life: asking more questions before I decide, letting silence do some of the work in meetings, delegating the outcome rather than the method, summarizing a conflict without assigning blame, or asking a colleague how my behavior came across before I defend my reasoning. Small shifts practiced consistently beat dramatic declarations every time. A short weekly review, even on the drive home along I-94, helps me capture what each experiment taught me. What did I try? Where did I feel resistance? How did people respond? What would I do again? Coaching begins to compound when reflection and action feed one another, turning self-awareness into judgment and judgment into new habits the people around me can genuinely feel.

It also helps to stop treating coaching as a private side conversation and to treat it instead as a leadership effort that others support. Where it is appropriate, letting key stakeholders in on my focus multiplies the value. Saying to my team, “I am trying to listen longer before I jump in,” or to my peers, “I am working on being clearer when we disagree,” gives them both permission and a way to hold me accountable. Colleagues can then notice the progress, flag the blind spots, and react to the change I announced. Just as important, my relationship with my coach has to be candid and adjustable. If the work calls for more challenge, structure, reflection, or bluntness, it is on me to say so. Great coaching is not mind reading but a working alliance built on honesty, good fit, and a shared commitment to my growth.

Ultimately, I know coaching is working not because I have a better vocabulary for my issues, but because my leadership is producing better results. My team brings me the bad news sooner. Decisions become clearer. Conflict becomes cleaner. People on my team stretch because I step back and leave room. My own mistakes stop derailing me for days. Looking impressive loses its grip on me, and usefulness takes its place. From my side of the table, that is what makes executive coaching effective: I own the agenda, welcome the truth, practice new behavior where people can see it, and judge success by changed impact rather than good intentions. Perfection was never the target. It is to become a more aware, adaptable, and trustworthy leader in the real conditions of work, whether that is a downtown Milwaukee boardroom or a plant floor in Menomonee Falls.



Key Questions Milwaukee Women Should Ask Before Hiring.
These are the questions Milwaukee professionals raise most often while deciding whether an executive coach is worth hiring.

1. For a Milwaukee executive, is a coach the right hire, or would a consultant, mentor, or therapist fit better?
Choose a coach when what you need is sharper thinking, stronger decisions, and behavior change that lasts, rather than advice alone. When you mostly want expert answers, a consultant or mentor may fit better, and when the root issue is emotional distress or unresolved personal history, therapy is the right path.

2. Does this coach have the qualifications to handle a leader at my level?
Check for two forms of credibility: genuine coach training or credentials, and enough business background to grasp executive pressure, politics, and complexity, whether at a corporate headquarters downtown or a manufacturer in Waukesha. Credentials show that a coach has cleared a quality bar, yet relevant experience with leaders chasing goals like yours is what makes the coaching usable.

3. Will this person be a good match for how I work?
Honest conversation depends on chemistry, so treat it as a requirement. A solid discovery call should show you whether the coach listens carefully, asks pointed questions, adjusts to your style, and can push you without turning the relationship into a show. A fit that feels off in week one usually costs more by month three, not less.

4. How will we define success and know that the coaching is working?
Ask for a concrete picture of the engagement before you sign: the goals, the behaviors meant to change, who should notice the difference, how often you will meet, and when progress gets reviewed. Real coaching moves beyond reflection, converting each insight into action, follow-through, and accountability you can see.

5. When my Milwaukee employer is paying, which parts of coaching stay confidential?
Pin down confidentiality terms with your coach and sponsor before any session begins. Well-run engagements keep the content of private sessions private, and any reporting to a boss, HR partner, or sponsor is agreed up front and restricted to the themes, goals, or progress markers everyone signed off on.

6. What does executive coaching usually cost a leader in Southeast Wisconsin?
Across the wider coaching market the global average is $234 an hour, yet executive coaching usually costs more, often around $300 to $350 an hour for many engagements, with C-suite specialists frequently charging $1,000+ and 6- to 12-month packages typically falling between $10,000 and $60,000. For perspective, management of companies, the highest-paying industry in the city of Milwaukee, averages $162,877 a year.

7. What do Milwaukee coaches mean by the 70 30 rule?
In most cases it means the client does roughly 70% of the talking and the coach roughly 30%, mainly by asking questions instead of giving advice. The logic is simple: insight and ownership come from the client's own words, not from a coach delivering a smarter lecture.

8. Which executive coaching program should a Milwaukee leader consider the best?
No single program is the universal “best”; the strongest pair seasoned coaches with research-based methods, clear business goals, and outcomes you can measure. This is why programs like CCL’s leadership coaching earn attention, and why ICF standards plus accredited education remain the cleanest yardstick for comparing your options.

9. Which names come up as the top executive coaches?
Nobody publishes an official ranking that everyone accepts, but Marshall Goldsmith, John Mattone, Alisa Cohn, and Carol Kauffman are names you will see cited often. The more important point is that the “top” coach for you is usually the one whose specialty fits your challenge, whether that is CEO behavior change, scaling a founder-led company, culture transformation, or high-stakes leadership.


Useful Articles
The Leader as Coach
Why the strongest teams treat feedback as a practice, not an event
How to Give (and Receive) Critical Feedback
Why Leaders Should Stop Treating Leadership as a Burden
How Leaders Can Get the Feedback They Need to Grow
Coaching leaders to solve complex problems, strengthen relationships, and spark creativity



Shelley A. Smith How we show up anywhere, anytime, impacts our ability to be effective in the moment. That belief has guided Shelley Smith through a 30-year career spent developing leaders, coaches, and the organizations around them.


Shelley is Executive Coach and Managing Principal of ElliotSmith LLC, where she partners with clients who want to live, lead, and engage with purpose. Her work is straightforward in structure and deep in practice: she helps leaders identify where they are, where they want to be, and the goals that connect the two, then works alongside them to get there. Her approach begins with relationships and trust, listens to understand, and pushes past what is already known toward what is actually preventing someone from reaching their goals - and then turns that insight into realistic actions that create the change they want.


Before founding her practice she spent 14 years at Aurora Health Care, rising from Director of Employee and Organizational Development to Senior Director of Organizational Effectiveness, interim SVP of Employee and Organizational Development, and Senior Director of Leadership Development, where her team won the National Center for Healthcare Leadership's 2018 BOLD Award for the best organizations in leadership development. She designed and built its Coaching Practice Center on the ICF core competencies and code of ethics, eliminating more than $100,000 in outside coaching costs in a single year by bringing the work in-house, and measured a 3.8 percent increase in desired leadership behaviors through a pre- and post-program 360 process. Earlier she spent nearly 18 years at Marshall & Ilsley (now BMO Harris) in corporate talent and performance management roles.


At LAK Group she served as Managing Director of the Talent Management Practice, growing the coaching community from fewer than ten local coaches to more than 35 ICF-credentialed coaches worldwide and creating a Coaching On Demand service so that high-potential employees who would never normally receive executive coaching could access it.


Shelley also coaches the coaches. She is a Mentor Coach Specialist at the ACC and PCC levels, a new credential required by the ICF for all coaches who engage in mentor coaching. She serves on the faculty of Positive Coaching Solutions, where she teaches several levels of coaching programs including foundational, advanced, and group coaching. She also mentors coaches individually and in groups through her own practice, Positive Coaching Solutions, and ReciproCoach. This work keeps her close to the standards she holds herself to.

• Executive and senior leaders: rising to the demands of larger roles, greater influence, and higher-stakes decisions with clarity, confidence, and executive presence
• Physicians and healthcare leaders: a Certified Physician Development Coach supporting clinicians as they strengthen communication, expand influence, and grow into leadership
• Organizations and teams: strengthening leadership, developing talent, supporting succession, and building people systems from the inside out
• Coaches and mentor coaching: ICF mentor coaching for ACC and PCC credentialing candidates and renewals, including coaching recording reviews and evaluation
• Internal coaching programs: discovery, framework design, up-skilling leaders and internal coaches, and rigorous selection processes for external coaches
• Assessment-informed growth: Hogan, Korn Ferry Leadership Architect and KF360, Gallup CliftonStrengths, MBTI Steps I and II, ESCI 360, and Shift Positive 360
• Group and Team Development: workshops, retreats, and executive team sessions that build alignment, relationships, and focus
It begins with a free consult. Visit elliotsmithllc.com for more information.

• Coaching credentials: Professional Certified Coach (PCC), International Coaching Federation; Board Certified Coach (BCC), Center for Credentialing and Education; Certified Physician Development Coach, Physician Coaching Institute; Coach Certification Program, Positive Coaching Solutions
• Coach development roles: Mentor Coach Specialist for ACC and PCC credentialing submissions; Faculty, Positive Coaching Solutions (ICF Level 1 and Level 2 accredited programs), teaching foundational, advanced, and group coaching; Group Mentor, ReciproCoach
• Assessments and methods: Hogan Assessment Suite; Korn Ferry Leadership Architect and KF360; Gallup Certified Strengths Coach; MBTI Steps I and II; ESCI 360; PDI 360; Shift Positive 360; Prosci Change Management; Situational Leadership Instructor; AchieveGlobal Master Trainer; Neuroscience and Coaching, BEabove Leadership (in progress)
• Practice: Executive Coach and Managing Principal, ElliotSmith LLC (2018-present), serving academics, financial services, health care, hospitality, law, manufacturing, professional membership organizations, and senior care
• Executive experience: Managing Director, Talent Management Practice, LAK Group; 14 years at Aurora Health Care including Senior Director of Leadership Development, interim SVP of Employee and Organizational Development, and Senior Director of Organizational Effectiveness; nearly 18 years at Marshall & Ilsley, now BMO Harris, in branch and corporate talent and performance management leadership roles
• Education: MBA, Concordia University Wisconsin; B.S. in Mathematics, University of Wisconsin-Stevens Point

LinkedIn
Website
Press Release
Jenny Shufelt, MS, PCC Jenny Shufelt works with accomplished women and leaders who want to be successful, effective, and impactful without losing connection to themselves in the process.


Her coaching is grounded in the belief that becoming a stronger leader does not require becoming someone else. Jenny helps clients understand themselves more deeply, trust what is uniquely theirs, and lead from that understanding with greater confidence, intention, and range, so that they can create their most effective and fulfilling impact.


She serves as a trusted and candid thinking partner for leaders navigating the real complexity of leadership - growth, transition, increased responsibility, difficult decisions, competing priorities, stakeholder dynamics, and questions about what comes next. Her coaching creates space to step outside the urgency of day-to-day leadership, examine patterns and blind spots, challenge assumptions, and move forward with greater clarity.


The goal is not simply another accomplishment. Jenny helps leaders become more effective and impactful while creating success that is meaningful, sustainable, and fulfilling. Through the work, clients strengthen how they lead, deepen trust in themselves, and expand the contribution they are able to make through their leadership.


She brings both coaching depth and real-world organizational experience. With more than 20 years of coaching behind her and over 500 sessions a year, she understands leadership not only from the coaching room but from inside organizations, where leaders are balancing people, performance, business priorities, change, culture, and competing demands.


Jenny feels most at home outdoors and on the move. Outside of work she loves mountain biking, exploring new places, and adventuring with her husband and two daughters. Whether on a trail or traveling somewhere new together, she values experiences that create connection, curiosity, and a bit of adventure.

Jenny is especially well suited for leaders who are:
• Navigating a meaningful leadership transition or inflection point: stepping into greater responsibility, redefining how they want to lead, or discerning what comes next
• Wanting greater confidence and self-trust in how they lead: becoming clearer about what they bring, trusting their judgment, and using their voice with greater intention
• Working through complex leadership challenges: difficult decisions, competing priorities, relationships, influence, ambiguity, and the realities of leading within an organization
• Seeking to lead more fully from their strengths and who they are: understanding the patterns, values, strengths, and energy that shape their leadership while expanding the range their role requires
• Wanting both greater impact and greater fulfillment: becoming more effective and influential while creating success that feels meaningful, sustainable, and aligned with what matters most


Her approach often explores the connection between identity and leadership: how a leader's strengths, values, beliefs, patterns, energy, and experiences shape the decisions they make, the relationships they build, the environments they create, and the impact they have.


Clients can expect a coaching partnership that combines deep listening and reflection with thoughtful challenge, perspective, and practical leadership application.


Curious whether coaching together is the right fit? Book a complimentary 30-minute Clarity Call to talk through what you are navigating, what you want next, and how coaching could support you.

• Coaching: Professional Certified Coach (PCC), International Coaching Federation; Gallup Certified Strengths Coach; Certified Applied Positive Psychology Coach, The Flourishing Center; Certified Mindful Leader, RethinkCare; Intrinsic Coach Developmental Series I, II and Advanced I, II
• Experience: more than 20 years of coaching, including extensive experience coaching professionals within organizational settings and conducting over 500 sessions per year
• Current role: Director of Growth & Development, with responsibility for leadership development, employee growth, coaching, and organizational development initiatives
• Facilitation: designs and facilitates leadership, strengths, wellbeing, engagement, and development workshops and experiences
• Education: M.S. in Mental Health Counseling, University of Wyoming; B.S. in Health Promotion and Wellbeing, University of Wisconsin-Stevens Point

LinkedIn
Press Release

Get Expert Guidance to Build the Career and Life You Deserve in Milwaukee

When you are ready to move from analysis to action, with proven frameworks, expert guidance, and a supportive Milwaukee professional community behind you, book your free career strategy consultation today.

Schedule Your Free Strategy Session or Grow Your Coaching Practice